How to Shop: Sephora

So much makeup!!! Sephora is huge in the makeup industry because it sells high end products to customers in one place rather than specified locations. I really love how organized and clean, generally, Sephora can be. If you haven’t heard of Sephora, it is a company that caters to mostly high end makeup products. If you are looking for a more budget friendly place, this is not it. I personally do not shop at Sephora but I have been there multiple times to know that the makeup there is a lot of money when you add it up.

I find that the makeup is packaged nicely and placed on display to show the variety of all the products the companies are catering too. Generally the store is separated (at least the ones I have been to) by perfume, skin care (in the middle), brushes, and makeup. There are also samples by the cash registers and much more little fun goodies where if you are on a budget can buy and try and spend the money for the normal size. I find that it makes life easier to try the samples since they are not bad and are worth your money most of the time.

Because samples are so important and if this is your first trip, definitely hold you impulse from purchasing anything. I find that going through a store just to look is much better than impulse buying. I definitely love all of the products and since the displays are eye catching I don’t blame you if you do happen to splurge. I would also look up reviews of makeup products sold at Sephora to get the feel of how much you really want it or if you don’t want it at all.

-Tiffany

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